For over a decade, I have worked with brands and retailers to elevate their messaging and more effectively engage wider audiences. I have helped new businesses establish their voices, and I have learned to create compelling copy in the existing voices of long-established companies. I apply the storytelling of my journalism to my background in retail marketing to fashion concise, impactful assets from landing pages and product descriptions to emails and bios, and consult on content from blogs to social media.

Content for TapRm

As a freelance content contributor for innovative beer and beverage e-commerce platform TapRm, I help concept and create blog stories, as well as our new podcast WTF Am I Drinking?, that support our brands and reach readers, as well as ideating and facilitating social media collaborations and partnerships. 

Blog
Blog

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Blog
Blog

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Social
Social

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Blog
Blog

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Product Copy (Various)

I have provided effective product copy for brands and retailers, mass market and luxury. I have organized high weekly and daily workloads, delegated across teams, edited product copy, maintained ongoing consistency and up-to-date information, and written product copy style guides.

mytheresa
mytheresa

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Fivestory New York
Fivestory New York

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Saks Fifth Avenue
Saks Fifth Avenue

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mytheresa
mytheresa

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Web Content Consulting & Creation (Various)

I have helped new companies build their brand voices, and established companies change direction, relaunch, or add new assets like blogs and influencer partnerships. This has involved creating everything from blog posts and mission statements to calls to action and landing pages.

System of Motion
System of Motion

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Joe Fresh
Joe Fresh

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Tanya Taylor
Tanya Taylor

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System of Motion
System of Motion

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Marketing Emails (Various)

I have translated different brand and retailer voices into engaging, results-driven emails that recipients want to open, read, and click through, improving strategy with analytics and A/B testing.

Saks Fifth Avenue
Saks Fifth Avenue

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The Line
The Line

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Swords-Smith
Swords-Smith

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Saks Fifth Avenue
Saks Fifth Avenue

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Social Media Copy (Various)

Social strategy is often a natural component of my content consulting with clients like TapRm. I have also taken the reins at brands to translate their voices into effective conversations across Instagram, Twitter, Facebook, and more, in addition to helping run adjacent initiatives like ambassador and influencer programs.

Joe Fresh
Joe Fresh

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Yu-Be Skincare
Yu-Be Skincare

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Tart Collections
Tart Collections

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Joe Fresh
Joe Fresh

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Event Safety Consulting (Various)

Based on my reporting experience and working with Women of the Bevolution founder Ash Eliot, I helped create a comprehensive guide to safety in beer festival and event planning that organizers have referred to and used to make changes to their protocol. I have started advising organizers on policy, and am certified by SAFE Bar Network in training brewery and bar staff on safety re: harassment and discrimination.

Festival Safety Guide for Hugging the Bar

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Festival Safety Investigation for VinePair

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Festival Safety Consulting for New York City Brewers Guild

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Festival Safety Guide for Hugging the Bar

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Branded Content (& Everything Else)

Work in content and copy for over a decade and you'll tend to hit upon every kind of project you can imagine, and then some. Yes, I've written a branded deep-dive on IBM Watson's cognitive Marchesa gown for New York Magazine, in addition to bios, press releases, brochures, company announcements--you name it--for a score of other brands and retailers.

Marchesa x IBM for New York Magazine
Marchesa x IBM for New York Magazine

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Marchesa x IBM for New York Magazine
Marchesa x IBM for New York Magazine

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