Content Consulting for Businesses

Service Description

It is crucial that your customer and potential customer alike get a feel for who you are and why you're different in order for them to connect. Of the thousands out there, why should they choose your beer, your spirit, your bar? You can stand out, and you should, because I know you've got a unique identity — but we have to show that. And we have to show that cohesively across every piece of copy applicable to your website, emails, social media, and more. Based on 10 years of storytelling experience in journalism and 15 years of storytelling, marketing, promotion, and sales experience in copywriting and content creation for brands and retailers, I will help you first zero in on your identity, combining what makes you special with what a wide audience will care about. Then I will help you shape that identity into a voice. And finally, I will help you choose what kind of content works for you and how to infuse your voice across of all of it, from your website to your Instagram page to potential newsletters, blogs, marketing emails, and more. I can even create a comprehensive house style bible for you so you can refer to it when creating your own content — this is especially handy with new hires, ensuring your voice won't change because the person running your social media did! To explore these services, figure out what you need and want, discuss my (negotiable) rate, and more, book a free consultation here.