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CONTENT CREATION IN BEVERAGE ALCOHOL: At beverage e-commerce platform TapRm, I assisted in strategizing ways to showcase brand partners through engaging storytelling on the site's blog and social channels, as well as by helping start, record, and edit TapRm's podcast WTF Am I Drinking?. For Collective Arts Brewing, I contributed to their music and art content platform.
WEB AND PRODUCT COPY: For 15 years, I have helped major brands and retailers tell their stories and make products leap off the screen. Trend and industry research, collaboration across teams, creative brainstorming, and an ability to identify room for improvement (e.g., adding size and fit guidelines or SEO keywords) lies behind my product descriptions, landing pages, blog posts, etc. for Net-a-Porter, Saks Fifth Avenue, Bloomingdale's, Michael Kors, LOFT, The Line, Tanya Taylor, Joe Fresh, mytheresa, and more.
MARKETING EMAILS, SOCIAL MEDIA COPY, BRANDED CONTENT, & MORE: If it involves words, I've worked on it. I've participated in A/B testing to zero in on the most impactful email subject lines and found the most effective storytelling devices for the different needs of individual brands; I've brought those voices to life in social media captions and partnered with brand ambassadors to expand reach; I've written branded content on computer-designed high fashion — I've even crafted blog content on doggo health questions for pet insurance companies.
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