The Crash Course: Publicists

Publicists, have you ever wanted to just get inside a writer's head already to figure out why your press releases aren't working, and how to make them more successful? Writers can complain about misdirected, misshaped press releases, but when we work together and reveal how you can improve them, we all win, and that looks like earned media coverage for you. How should you pitch freelancers? How should you time these emails? What should they look like? What's a story, what's a source, and what's a big ol' nothing? How can you tell the difference and pitch accordingly, and you can turn that nothing into a story? How can you build media relationships. The secrets await you in this 17-page guide.